Anyone who has traveled to Martinique would say it : the rum takes an important part in Martinique’s culture. The better proof is that the most part of the agricultural production is drunk directly on the island.
The Martiniquan producers are the first ones to achieve an “Appellation d’Origine Contrôlée” (AOC, translated as controlled designation of origin) for the rum : “AOC Martinique”, that proves the know-how and the product quality. This appellation classifies directly the Martiniquan white rum as noble spirits linked to a geographical origin, no less !
The agricultural rum, what difference?
If you think you don’t like rum whereas you only have tasted classical and industrial rums, run and buy a bottle of Martiniquan agricultural rum. Taste it, you’ll realize the difference is obvious.
It is explained by the nature of the raw material: sugar cane juice. The agricultural rum uses the pure sugar cane juice whereas the industrial rums use molasses, sometimes diluted with water. To popularize, we can say the second one is made from the residues of the first one. The consequence is a much wider and varied bouquet for the agricultural rum.
There are 7 “steaming” distilleries (active) in Martinique :
And also some rum growers, for example the Habitation Clément.
The famous Ti’Punch
In Martinique, you can savor the traditional Ti’punch : first, pour some sugar cane syrup. Then, squeeze a little piece of green lemon. Purists now wait and let the flavors mingle. Finally, add some centiliters of white rum. You’ll enjoy it, I give my word. Take care if you didn’t used to drink, rum can measure 62% alcohol by volume, and if you are with a Martiniquan, you’ll probably drink several glasses during the day…
You can also find the “planteur”, a blend of rum, sugar can and guava and pineapple juices. There is a large choice of cocktails made with rum and fruits, and sometimes most surprising variations like rum-basil.
Rum is essential in Martiniquan culture, and you are bound to meet someone who will invite you to taste it during a travel in Martinique. Even if you don’t like alcohol, try to taste because the taste is not the same in Martinique. Taste it, and you will love it !